MERCEDES-BENZ CAR CONFIGURATOR.

MERCEDES-BENZ CAR CONFIGURATOR.

As a key digital service for Mercedes-Benz, the Car Configurator enables customers to create their dream vehicle by selecting from a range of options.

In this case study, I will explore ways to enhance the usability of the Car Configurator and deliver a more seamless and enjoyable user experience.

As a key digital service for Mercedes-Benz, the Car Configurator enables customers to create their dream vehicle by selecting from a range of options.

In this case study, I will explore ways to enhance the usability of the Car Configurator and deliver a more seamless and enjoyable user experience.

Role

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  • Usability Review

  • Competitor Benchmarking

  • Ideation

  • Rapid Prototyping

  • Styles & Components

  • High-fidelity Prototyping

  • Product Strategy

  • Usability Review

  • Usability Review

  • Competitor Benchmarking

  • Ideation

  • Rapid Prototyping

  • Styles & Components

  • High-fidelity Prototyping

  • Product Strategy

  • Usability Review

Tools

——————

  • Figma (UX/UI, Prototyping)

  • Figjam (Ideation)

  • Notion (Project Management)

  • Maze (Usability Testing)

  • Framer (Portfolio integration)

  • Figma (UX/UI, Prototyping)

  • Figjam (Ideation)

  • Notion (Project Management)

  • Maze (Usability Testing)

  • Framer (Portfolio integration)

Scope

——————

  • 4 weeks

  • Solo Designer

  • 4 weeks

  • Solo Designer

Before we start

Before we start

This page highlights key insights from the case study for a more focused experience. To view the full case study in its entirety, simply use the button below.

This page highlights key insights from the case study for a more focused experience. To view the full case study in its entirety, simply use the button below.

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