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MERCEDES-BENZ CAR CONFIGURATOR.
MERCEDES-BENZ CAR CONFIGURATOR.
As a key digital service for Mercedes-Benz, the Car Configurator enables customers to create their dream vehicle by selecting from a range of options.
In this case study, I will explore ways to enhance the usability of the Car Configurator and deliver a more seamless and enjoyable user experience.
As a key digital service for Mercedes-Benz, the Car Configurator enables customers to create their dream vehicle by selecting from a range of options.
In this case study, I will explore ways to enhance the usability of the Car Configurator and deliver a more seamless and enjoyable user experience.
Role
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Usability Review
Competitor Benchmarking
Ideation
Rapid Prototyping
Styles & Components
High-fidelity Prototyping
Product Strategy
Usability Review
Usability Review
Competitor Benchmarking
Ideation
Rapid Prototyping
Styles & Components
High-fidelity Prototyping
Product Strategy
Usability Review
Tools
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Figma (UX/UI, Prototyping)
Figjam (Ideation)
Notion (Project Management)
Maze (Usability Testing)
Framer (Portfolio integration)
Figma (UX/UI, Prototyping)
Figjam (Ideation)
Notion (Project Management)
Maze (Usability Testing)
Framer (Portfolio integration)
Scope
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4 weeks
Solo Designer
4 weeks
Solo Designer
Before we start
Before we start
This page highlights key insights from the case study for a more focused experience. To view the full case study in its entirety, simply use the button below.
This page highlights key insights from the case study for a more focused experience. To view the full case study in its entirety, simply use the button below.
Get Me There!
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